Suave

In December 2017, Suave set up shop in Austin, Texas. The scene: an art exhibit titled, “Under Your Nose: An Exhibit of Scent.”

As described by the fake invite Suave posted on local calendar listings, the olfactory exhibit was an “interactive experience” for guests to “explore, try something new, and let these artfully crafted aromas transport and inspire you.” Current designed beautiful scent-dispensers and rigged up the space with cameras, capturing the reactions of real people all the way through to the “artist reveal”—Suave!