Project Description
Playing off of the common mispronunciation of their brand name, Rakuten wanted to break through in the U.S. by giving unsuspecting people on the streets of hard-to-pronounce regions the chance to win some cash by saying Rakuten correctly. Current designed and built a custom, monolith-style box, standing 7' tall that could listen to how a person said the word, "Rakuten" and reward them with a flurry of cash if they did. If they didn't, they got a big flashing "WRONG" animation and the opportunity to try again.
Director | Tony Biancosino |
Deliverables | Fabricated Money-Dispensing Machine, Video Production |
Technology | Linux, AfterEffects, Midi Controller |
Tags | Production, Digital |
Each day two extra lucky people that pronounced "Rakuten" correctly received a $500 cash prize when the door swung open and a shower of confetti, lights and smoke! We captured all of this over three days in Waxahatchie - Texas, Faubourg Marigny - Louisiana, Kissimmee - Florida to make a commercial that would air nationally during the Super Bowl pre-show.
