Current partnered with SDI Marketing to produce an AR-powered app for the Rogers Connected Zone at sports events across Canada. Rogers-branded floor decals are scanned to bring athletes and celebrities to life for a unique photo opportunity. Milos Raonic and Eugenie "Genie" Bouchard were custom scanned in 3D and created into 3D models that could be placed for fans to capture a photo with the tennis superstars at Rogers Cup Montreal.
The application was populated with dozens of NHL players and taken on the road with the Rogers Hometown Hockey tour across Canada. Across the variety of events, thousands of photos were captured and shared online, drawing attention to the interactive Rogers Connected Zone.