Nationwide

As the marquee of Nationwide Insurance’s #MakeSafeHappen 2015 campaign, an 18-wheeler truck trailer was retrofitted to look like the interior of a home, touring the U.S., and stopping at events to entertain and educate kids. Current built furnishings in the truck with animatronics to physically react to guest interactions. Televisions would alarmingly shake, medicine cabinets would deliver caution messages—each room would respond as children explored.