Marvel

Augmented reality returns to Walmart with the theatrical release of Black Panther. The mobile application rewards shoppers with virtual explorations of Wakanda while walking through the aisles, cinematic photo opportunities with characters, and the opportunity to try on the Black Panther mask to capture a unique selfie. This app is the first time Walmart and Disney have used surface mapping and face tracking to bring Marvel’s latest title to life in-store, providing an innovative brand experience that seamlessly integrates with retail promotions.