Cigna

A great example of mixed reality with gesture control and spacial recognition, Cigna’s Operation used the Meta 2 augmented reality headset to engage audiences at DisneyWorld and events across the country in 2018. Using the same game mechanics as classic Operation, players carefully remove harmful objects from the patient before time runs out, learning about core health biometrics along the way.

The entire experience is captured producing a unique branded video that’s easily shared on social media, showing the player’s attempts at the game.