NBA

When Bloomingdale's partnered with the NBA for the 2015 All-Star Game, they installed a street length of basketball-inspired shop windows at their New York City flagship store on 59th & Lexington. Six weeks before launch, NBA Entertainment engaged Current to develop an interactive experience for fans on the high-street.

Current developed "Get In the Game", a Kinect-powered free-throw. Launched on January 19th, in the lead up to the All-Star Weekend in Brooklyn, the game drew an average 600+ daily interactions.