Current was asked to make dynamically generated, continuously changing content for Google’s 20' screens at CES 2018.
Google’s massive screens at CES never showed the same content twice over the entire experience. Current was able to take audio inputs and voice inputs with Google Home to create original visual content related to the audiences interactions. The screens became a spectacle, reacting to people, weather, and other real-time conditions.
Deliverables | Digital Activation |
Technology | Unity |
Tags | digital |