Acura’s “What a Race" was the worlds first augmented reality car race; built to highlight the performance of the Acura TLX. The experience took competitors across acres of glaciers, jungle, and volcanos, in realtime while broadcasting to thousands on Facebook Live.
Fabricated AR Helmet, Interactive Race Environments, Live Stream, 1x 30s Broadcast Commercial, 2x 15s Promotional Videos
Unity, Maya, Gyroscope, GPS, Steering / Braking Detection, ProTools, Avid, AfterEffects
Augmented Reality, Digital, Production