Acura

As part of the Acura NSX experience at Sundance, agency MullenLowe wanted to capture people’s participation and give them something to share. We created an interactive photo experience that brought the featured art of Reuben Wu to life. A 20' mural serves as the inspiration and backdrop for the experience, transforming into a 3D landscape controlled by the motion of the tablet the AR application was installed on.

A second experience, an augmented reality photo booth gave attendees the chance to capture a video of their time in Park City, with the iconic Sundance logo rising in the horizon.